JoeWo’s Supreme Cheat Code

Bojangles and MTN DEW decided to level up by teaming up with gaming superstar JoeWo to drop the “JoeWo Supreme Cheat Code” meal. This integrated campaign leveraged JoeWo’s massive reach and credibility in the gaming community to authentically connect with Gen Z and Millennial consumers. The program kicked off via his live Twitch stream, with an exclusive menu hack—JoeWo’s Supreme Cheat Code—available only at Bojangles. The partnership was activated across multiple channels for a true 360° experience.