Ring Pop x Knicks
Ring Pop x Knicks
When the Knicks won the NBA Championship, we had 3 days to get digital OOH boards live in time for the parade. With no formal brand partnership, the goal wasn't to insert Ring Pop into the moment — it was to show up like any other proud New Yorker celebrating alongside the city. We kept the creative clean, leaning into the Knicks' orange and blue and channeling the authentic energy of NY pride, so the work felt less like an ad and more like part of the celebration itself.
When the Knicks won the NBA Championship, we had 3 days to get digital OOH boards live in time for the parade. With no formal brand partnership, the goal wasn't to insert Ring Pop into the moment — it was to show up like any other proud New Yorker celebrating alongside the city. We kept the creative clean, leaning into the Knicks' orange and blue and channeling the authentic energy of NY pride, so the work felt less like an ad and more like part of the celebration itself.
We were also tasked with turning around social content on an even tighter timeline, tapping into culturally relevant, topical moments from the Playoffs run to keep Ring Pop part of the conversation in real time.
We were also tasked with turning around social content on an even tighter timeline, tapping into culturally relevant, topical moments from the Playoffs run to keep Ring Pop part of the conversation in real time.
