buffalo Pepsi
buffalo
Pepsi
Buy it. Share it. Believe it.
Building on the 2023 viral momentum of Buffalo Pepsi, we challenged Buffalo fans to order hot sauce with their Pepsi at key food service partners, creating their own “Buffalo Pepsi” and sharing the experience on social for a shot at exclusive prizes—Bills Suite Tickets and signed Josh Allen memorabilia.
Buy it. Share it. Believe it.
Building on the 2023 viral momentum of Buffalo Pepsi, we challenged Buffalo fans to order hot sauce with their Pepsi at key food service partners, creating their own “Buffalo Pepsi” and sharing the experience on social for a shot at exclusive prizes—Bills Suite Tickets and signed Josh Allen memorabilia.
project overview
project type
project type
marketing activation
marketing activation
year
year
2024
2024
my role
my role
associate creative director
associate creative director
